Oates & Clean Up Australia

With over 95 years of trusted presence in Australian homes, Oates knows a thing or two about keeping the country clean. Their brooms, mops, cloths, and brushes have been essential in maintaining cleanliness across Australian households. That's why this iconic Australian heritage brand is thrilled to announce a three-year partnership with Clean Up Australia, alongside some eye-opening data revealing how Aussies are truly tackling the mess (or perhaps not as much as we think!).

Since 1930, Oates has been a leading supplier of durable and convenient household cleaning products across Australia. Known for its high-quality, durable cleaning solutions, Oates helps Aussies tackle everything from everyday messes in our kitchens, bathrooms, living areas and outdoor spaces. Oates' simple, affordable, effective products make cleaning easy, allowing Australians to quickly get back to enjoying life.

Oates & Clean Up Australia 
Oates is encouraging Australians to join the nationwide effort to clean up our parks, beaches, and streets.

As the official ambassador for Clean Up Australia 2025, Oates donated 10% of sales from the Oates Microfibre Cloth 3-Pack"Australia's #1 cleaning cloth*"at Coles Supermarkets to support Clean Up Australia's local clean-up initiatives. *Circana Scan Data, Total Australian Grocery ex Aldi, Units MAT to 29/12/2024.

"Oates has been cleaning Aussie homes for decades, and we're excited to take cleaning to the next level"focusing not just on in-home cleanliness but on the planet's well-being," said Aldo Oosterman, Marketing Manager of Oates. "Our partnership with Clean Up Australia allows us to connect with Australians
of all ages, inspiring them to take pride in their homes and communities while encouraging them to make sustainable choices."

Oates Reveals the Dirty Data on Australia's Cleaning Habits
To better understand Australian cleaning habits, Oates conducted an extensive piece of research in late 2024,
breaking down findings by area, task, age, gender, frequency, and consistency. The results show:

● Only 24% of Australians share household cleaning responsibilities, with 82% of females doing the majority of the housework
● 59% of 18-29-year-olds do one big clean, while older Australians prefer smaller, more frequent cleans
● The frequency of cleaning increases with age, with those aged 60+ cleaning the most often
● Saturdays and Sundays are the most popular days for cleaning; Thursdays are the least likely day to clean
● Tuesday evenings are the most common time Australians avoid cleaning
● 18% of Australians clean the toilet every 2-3 weeks; 21% clean the bath once a month; 24% scrub the shower once a month
● 70% of Australians clean the toilet weekly
● 26% of Australians clean their oven weekly, while 57% clean it every 1-6 months

The insights uncovered from the research allow Oates to better understand how Aussies clean, which will allow the brand to continue meeting the evolving demands of Australian households and their cleaning needs.

Oates' Commitment to Sustainability in a Changing Economic Climate
In response to a shifting economic landscape, Oates is focused on offering products that reflect the evolving needs of Australian households. Over the past year, 31% of Gen Z consumers have switched to cheaper in-store supermarket brands. Millennials and Gen X have followed suit, with 30% and 43% opting for more cost-effective alternatives.

Oates products are not only easy on the wallet, but they also last. In our efforts to reduce landfill waste, many of Oates products are washable and reusable many times over. Oates products are also highly accessible for all Australians; available in Bunnings, Woolworths, Coles and other leading retailers nationally.

Clean with a conscious, while sticking to a budget!